NO/AN is the handbag line conceived by Brussels-based Finnish designer Anna Lehmusniemi.
Launched in 2016, NO/AN acted as a reaction to over-consumption and the reckless speed of the fashion system. Encouraging her clients to reconnect with the beauty of long-lasting and patiently crafted bags, the Finnish designer imagined supple and relaxed styles that could not be tied to any seasonal trends.
The relevance of fair means of production, timelessness in design and high-quality skins is key within NO/AN, coupled with the integrity that the brand stands for. Each bag is made in Portugal by a specialized and family-owned atelier, where the artisans get to sign the bags they produced themselves. The company was picked by the designer for its expertise with natural grain leather.
Bearing minimalists details and using a restrained color palette, NO/AN bags are produced in small series, underlining their exclusive appeal.
Available worldwide, NO/AN has been featured in Vogue Italia, Harper’s Bazaar, Vogue Runway and Elle US, as well as Vogue Brazil, Vogue Australia and Marie Claire.
"The philosophy of our brand is to avoid the pressure of seasonal collections and come up with fresh bag designs whenever the timing is right for us. Great ideas need time -and space- to develop, and the same applies to handbag design."
- Anna Lehmusniemi, Founder & Designer