NO/AN is the handbag line conceived by Brussels-based Finnish designer Anna Lehmusniemi. Having worked for several fashion brands before and realized that accessories were her favorite field, she logically turned to handbags as a source of inspiration, focusing on sleek lines and high quality skins.
NO/AN was born in 2016, mainly as a reaction to overconsumption and the reckless speed of the fashion industry. Reconnecting clients with the beauty of long lasting and patiently crafted bags, the Finnish designer imagined supple and relaxed styles, which could not be tied to any seasonal trends. Concentrating on the concept of a single collection which has the ability to grow and evolve over time NO/AN advocates a humane and slower approach towards luxury, as well as a subjective point of view.
The importance of sustainability is key within NO/AN, coupled with the authenticity that defines the whole brand. The bags are made in Portugal by a specialized and family owned atelier, where the artisans involved get to sign the styles that they produced by hand. Each bag is therefore linked to a human being, adding depth and soul to every NO/AN piece. The leather atelier where each artisan crafts one bag at a time from start to finish was chosen by the designer for its expertise with solid, natural grain leather. The skins come from a local tannery located in the region of Leiria.
Bearing minimal details and using a restrained color palette, NO/AN bags are produced in small series, underlining their exclusive appeal. Double leather handles are one of the brand’s trademarks, as well as the collection’s graphic and geometrical lines, recalling Nordic landscapes and architecture.
Anna Lehmusniemi made a clear decision to keep her production within Europe and also evolve her collection to attract menswear clients: “This season, I am introducing a new style, named ‘The Bold Bag’, as well as new colors, which will appeal to confident and stylish men. Men have been buying my bags since the launch of the brand and it was exciting for me to have them photographed on a guy this time. My model Simon Nygard is actually Finnish, but he works and lives in Milan.”
NO/AN has been featured in Vogue Runway, Harper’s Bazaar and Elle US, as well as Vogue.it, Vogue Brazil, Vogue Australia and Marie Claire.
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